New Racing Group To Challenge Nascar and Indy Cars
Posted: Wed Jul 15, 2020 7:57 am
Tony Stewart and Ray Evernham announce the start up of the Superstar Racing Experince for 2021. They have a TV deal in place with CBS. Sounds like a rebirth of the old IROC series in some ways:
■ A television strategy that will fit races into two-hour prime-time windows, presenting a contrast to NASCAR’s races that can run twice that long.
■ A focus on driver performance, rather than auto technology. Evernham will design the cars so that everyone races with the same equipment.
■ It will include racers and crew chiefs who are well known. Each race will have 12 drivers randomly matched with a crew chief.
■ It will feature racing under the lights at short tracks in the American heartland.
https://www.sportsbusinessdaily.com/Jou ... 2vUgJ-zIX0
■ A television strategy that will fit races into two-hour prime-time windows, presenting a contrast to NASCAR’s races that can run twice that long.
■ A focus on driver performance, rather than auto technology. Evernham will design the cars so that everyone races with the same equipment.
■ It will include racers and crew chiefs who are well known. Each race will have 12 drivers randomly matched with a crew chief.
■ It will feature racing under the lights at short tracks in the American heartland.
https://www.sportsbusinessdaily.com/Jou ... 2vUgJ-zIX0