B1G adds Pinstripe Bowl, plans additional events in NYC

[NYBuckeye96]

http://btn.com/2013/06/03/dienhart-pins ... ten-brand/

Dienhart: Pinstripe Bowl deal helps grow Big Ten brand

If you can make it in New York, you can make it anywhere, so the saying goes. Well, the Big Ten is going to give it a shot on one of the biggest stages in the world.

Today, it was announced that the Big Ten has an agreement with the New York Yankees and the New Era Pinstripe Bowl to be part of a growing postseason event. The deal is for eight years, beginning in 2014 and extending through 2021.

“Once we saw the success of the New Era Pinstripe Bowl, it became obvious – especially with the Big Ten’s growing East Coast footprint – that being in the media capital of the world at one of sports’ most renowned venues was a natural pairing,” Big Ten Commissioner James Delany said in a statement. “By agreeing to an eight-year partnership, it increases the likelihood that most of the Big Ten schools will have the opportunity to participate in the game, while giving our coaches, student-athletes, administrators and fans the opportunity to experience the nation’s biggest metropolis and an iconic setting like Yankee Stadium.”

This move was anticipated. At Big Ten meetings in Chicago a few weeks ago, athletic directors said the league was working to add the Pinstripe Bowl– which began in 2010 and has pitted the Big East vs. the Big 12–to its new postseason lineup beginning in 2014.

The Big Ten also will have a significant branding presence in Yankee Stadium during regular-season games with a fixed sign along the first-base line and home plate rotating signage.

Reports also indicated that the Big Ten is expected to add the Holiday Bowl in San Diego and the Fight Hunger Bowl in San Francisco in 2014. If so, the Big Ten will have bowls in every major California market. The Big Ten also is expected to form an alliance starting in 2014 with the Music City Bowl, which previously was part of the league’s postseason docket.

The agreement with the Pinstripe Bowl pushes the Big Ten deeper into the massive New York metropolitan area, the world’s biggest media market. And that’s a big deal in the Big Ten’s quest to grow its brand, revenue and reach across an ever-competitive conference landscape. This toehold in the mega New York area sets the Big Ten apart from every other major conference. And, in the end, that eventually could help the league from a competitive standpoint—particularly in recruiting.

The league took its first step toward penetrating the New York market by adding near-by Rutgers, which will join in 2014. (Maryland also will join that year). The Big Ten also announced earlier that it will open an office in New York to further enhance its presence in Gotham.

Who will the Big Ten play in the Pinstripe Bowl? Some reports think it will be an ACC school.

And, according to a report, the deal announced today also will include “additional future conference events” at venerable Yankee Stadium.

This is a great idea, if true. Maybe even better than the Pinstripe Bowl. I can envision “preseason” games in Yankee Stadium in late August, with Big Ten teams kicking off the season vs. high-profile schools from other leagues in “The House That Jeter Built.”

Big Ten schools could take turns playing early-season games–maybe even conference games; maybe even a double-header–in Yankee Stadium, as the league takes a metaphorical spot along Madison Avenue and Broadway to become “the” conference of “the greatest city in America.”

Heck, would the league ever consider playing the Big Ten championship game in NYC? I know indoor venues are preferred. But, this IS New York City.

Now, what type of basketball presence will the Big Ten have in New York? Just wondering.

[NYBuckeye96]

Great to see extra exposure in NYC. I expect similar types of arrangements for DC.

Can you imagine B1G football games at Yankee Stadium? Even if it's a gimme game, like OSU vs. MAC team.

Outdoor hockey games have been a HUGE success. OSU vs. PSU hockey at Yankee Stadium, anyone?

B1G baseball has not been strong in recent decades..................what if you told your recruits, "Any interest at playing some baseball games at Yankee Stadium?" For that matter, the B1G baseball tourney. The tourney doesn't bring many fans. That might change in more baseball-centric Omaha when the tourney moves there next year, but if the B1G baseball tourney was held at Yankee Stadium, I would think that place would be packed with B1G alumni.

Sounds to me like we are going to see more "neutral" site games in all sports and some additional special events in NYC, and most likely DC.

[Raiderball]

You can have the Pinstripe Bowl. Who wants to play in NYC in late December?

[FarAwayFalcon]

You can have the Pinstripe Bowl. Who wants to play in NYC in late December?

Obviously not West Virginia.

[NYBuckeye96]

Who wants to play in Waco, Lubbock, Ames, etc. in October and November?

[Orestes]

NYC is great during the Christmas season.

Plus, the B1G will make a fortune with the NYC and DC media markets.

[Raiderball]

You can have the Pinstripe Bowl. Who wants to play in NYC in late December?

Obviously not West Virginia.

bahhahahaha

[Raiderball]

NYC is great during the Christmas season.

Plus, the B1G will make a fortune with the NYC and DC media markets.

NYC might be great during Christmas season but.... for a bowl game???? You can have it. Much rather be in Fl, Tx, Az or Ca.

[Raiderball]

Who wants to play in Waco, Lubbock, Ames, etc. in October and November?

as compared to West Lafayette, Bloomington, Iowas City, Lincoln, etc????

[NYBuckeye96]

Who wants to play in Waco, Lubbock, Ames, etc. in October and November?

as compared to West Lafayette, Bloomington, Iowas City, Lincoln, etc????

Lincoln is one of the best game day experiences in college football. As for the other cities, they are all very convenient drives for fans of most B1G schools to travel to. Can't say any destination in the Big 12 is a convenient drive for any fan of WVU. Marshall finds itself in the same boat in Conference USA, only now they face the former Sun Belt schools as the old CUSA moved on to become the American.